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THRIVE

DE-RISK YOUR BUSINESS.
GROW VALUE.
LIVE WITH PERSPECTIVE.

Business Transformation on Your Terms

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    Corporate Training

    Train your executive teams on the fastest, KPI-Based management structure available.

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    Speaking

    Hire Peter to speak on the popular Valuation-First methodology.

    Book Today
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    AI Software for Management

    Discover the power of Catipult’s (the company Peter founded) AI-based platform for management teams.

    Visit Catipult
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    Content & Training

    Become a coach or train your executive team. More than 20 hours of training make you an expert quickly.

    Visit Catipult.AI

Fuller drives change

for business.

Peter C Fuller featured in Forbes, Entrepreneur Magazine, The Wall Street Journal (WSJ), and CEOWORLD Magazine.

A fresh perspective on everything from life to business that drives change in thinking that delivers real results.

From his book World-Class Speed and the gaming changing Valuation-First Methodology for business owners that begins by putting themselves first in the business plan, Fuller’s perspective has helped change the way people relate to themselves, God and business.

5x - 10x
Valuation Increase.

Life
Rebalanced.

You’re 

working too hard.

Peter C Fuller with arms raised stands on a boat at sea during sunset with his clients.

I GET IT!
YOU feel out of control…

YOU.
LEADERSHIP.
EMPLOYEES.
CUSTOMERS.
FINANCIAL PARTNERS.
CASH.
GROWTH.

The seven drivers of your business, starting with you, are always tag-teaming to drive you nuts.

There is a better way to better management.

A simpler solution.

  • Happy Client of Peter C Fuller , Vlad Eeleman in Black and white portrait of a man with a beard, smiling.

    Vlad Edelman, ESPN Mobile

    “His strategic planning process was one of the most intense and product that my team experienced. We designed an entire strategy for ESPN Mobile in half the time.”

  • Peter C Fuller happy client Black and white portrait of a person with short hair in front of a brick wall.

    Diana Stewart, CEO of Envirox

    "His process helped me grow personally while taking over the family business and doubling its revenue." - Diana Stewart, CEO of Envirox

  • Peter C Fuller happy client Derrick Christy in a suit smiling outdoors with leafy background

    Derrick Christy, CEO of 15 Companies

    "I've tried many systems and nothing compares to the Catipult system Peter created."

  • Curt Vander Meer, Endangered Species Chocolate

    Curt Vander Meer, Endangered Species Chocolate

    "His process helped me spend less time on the business while achieving 20% higher growth rates and doubling my valuation." -

  • Elizabeth Parker, Coach

    “Peter’s process is a game changer for my clients. Better than EOS."

  • Peter C Fuller client woman with short hair wearing a patterned blouse sitting indoors.

    Nathalie Duval, Head of Purdue University's School of Entrepreneurship

    “Fuller challenges conventional wisdom and delivers an effective methodology that transforms business and personal growth.”

Architect your life and business for value.

Peter C Fuller speaking at the Hollywood Chamber of Commerce and Emerson College.

What is Value?

Value is the key to growth. If you don’t value yourself, you don’t do what’s necessary to grow. If you don’t value your company, you won’t grow one that’s valuable.

It’s simple math, really. There are metrics that accelerate growth and drive value simultaneously. I know what they are and developed a technology that will show you and help you achieve them.

These metrics are remarkable. They also cut your management time in half if you follow them. This means you’re working too hard right now if you’re not using them.

Catipult.AI structure "You" in the center, surrounded by sections labeled, created by Peter C Fuller

RE-IMAGINE

METRICS

Peter C Fuller website image of a man with arms raised looking up at tall glass buildings in a cityscape.

Every company has them. Most employees hate them. Business owners love them—but struggle to manage them.

Metrics. Key Performance Indicators. The numbers that fill scorecards and dashboards, yet they’re used all wrong—measuring performance instead of driving it.

Enter psychology. The mind-twisting insights of academic gurus, fused into a metrics-driven framework. Now powered by AI.

The result? Instantly aligned teams. Faster meetings. Rapid growth. A skyrocketing valuation. And most importantly—more time for what truly matters: you.

This is how I engineer your business for maximum value. And put control back where it belongs—in your hands.

Stop grinding. Start leading.

With events, coaching, and AI-technology designed for CEOs and their executive teams, you can regain control, drive growth and value while having more time back.

Become Free.

Upcoming Events: Vistage Los Angeles

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Awards & Recognitions

  • One of the company’s I founded, State Computing was voted Forbes Most Promising company.

  • Started the world’s largest industry association dedicated to creating a safe place on phones for consumers and advertisers globally.

  • As a Vistage Chair from 2014 - 2020, I was honored to be selected by my peers as the rookie coach of the year.

  • I was honored to be named to this prestigious list of global leaders.

  • "World Class Speed: The Proven KPI-Based Structure to Accelerate Business Growth" by Peter C. Fuller is a transformative guide for business leaders. It provides a comprehensive system to streamline operations, align teams, and achieve exceptional, valuation-driving results rapidly. This book combines theory, real-world case studies, and actionable strategies, emphasizing the importance of key performance indicators (KPIs) and a structured approach to management. It’s designed to help business owners reclaim control, enhance efficiency, and ultimately, gain more time to focus on their personal and professional aspirations.

  • Without the right systems, every business is under threat with AI. Let our experts align your team, manage metrics, and standardize meetings to keep you ahead of the curve with Catipult.AI. Now part of the Edgewater Ventures family of companies.

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Ready to Transform Your Life and Business?

Take this short business assessment to see where you stand!

A Complete Suite of Products to help you gain control.

From E2 with Aida, the conversational AI coach, that gives you and your team access to Peter C. Fuller 24/7 to our exhaustive content library and SaaS-based Management platform called Catipult Speed, you can take control of your business, drive value and cut your management time in half easily. Visit my company, Catipult.AI.

Book Your Discovery Meeting

If you need Peter for speaking, corporate workshops, coaching, or training, Valeria can help get your process started. Complete the form below and she’ll be in touch.

Book with Peter

Join

the coaching team.

Help owners gain control of their business by taking the valuation-first methodology + our technology into your practice today.

Get certified at Catipult.AI.