Rethinking Lagging Indicators: How to Transform Outcome Metrics into Strategic Insights Before It’s Too Late

Ever felt stuck because your team just can't seem to hit those big-picture goals? I've been there, and I know exactly how frustrating that can be. Often, the issue isn't the goals themselves, but how clearly we've defined the path to achieving them.

Here's a little secret: clarity is your best friend. The clearer your vision, the easier it is to align everyone around it. I often talk about a "valuation-first" approach, and there's a reason for that. When you focus on metrics that directly impact your company's value—like revenue concentration, churn rate, and employee engagement—you naturally align your entire team toward meaningful outcomes.

Take churn rate, for example. It's not just about losing customers—it's about understanding why they're leaving. Are we missing opportunities to connect? Is our service delivery falling short? By digging deeper, you uncover insights that lead to real, lasting improvements.

Another powerful metric is employee engagement. When your team feels valued and motivated, magic happens. Productivity rises, innovation flourishes, and your company culture becomes magnetic. People genuinely want to be part of something bigger than themselves.

I've seen firsthand how focusing on just a few strategic metrics can transform a business. It's about working smarter, not harder. It's about understanding what really drives value, then aligning every action around those drivers.

So, next time you're setting goals, ask yourself: Are these metrics truly driving value? Are they clear enough for everyone to rally behind? If the answer is yes, you're on the right track. If not, it might be time to rethink your approach. After all, clarity isn't just powerful—it's essential.