How Misaligned Metrics Derail High-Performing Teams—and What to Do About It

Ever notice how easy it is to get caught up chasing revenue without thinking about what truly builds value in your business? I've been there, too. Early on, I thought more money coming through the door automatically meant my company was worth more. Turns out, that's not always true.

One of my clients learned this lesson the hard way. Let's call him Bob. He grew his company quickly, landing a huge contract that made up 40% of his revenue. Sounds great, right? But when he wanted to sell, buyers got nervous. Why? Because too much revenue from one customer means big risk. Bob's valuation took a $35 million hit, and he spent three more years fixing the problem.

That's why I focus on valuation-driving metrics. These aren't just numbers; they're indicators of real, sustainable value. Metrics like revenue concentration, churn rate, EBITDA, pipeline strength, employee engagement, and employee churn. If you master these, your company becomes stronger, safer, and worth more.

Imagine building your business knowing exactly which levers to pull for maximum value. Suddenly, decisions become clearer, your team aligns effortlessly, and growth feels natural, not forced.

Don't make Bob's mistake. Consider your valuation-driving metrics early. Make them part of your daily, weekly, and monthly conversations. When you do, you won't just grow revenue—you'll grow value.

Want to see how your company stacks up? Let's talk through your metrics. Remember, your business isn't just about bringing in cash today; it's about building lasting value for tomorrow.