One of the most powerful lessons I've learned about growth is the importance of aligning your team around valuation-driving metrics—not just revenue and profit. Metrics like customer concentration, churn rate, and employee engagement are vital indicators of your company's long-term health and value. I've seen owners achieve impressive sales yet lose millions in valuation due to overlooked risks. By proactively tracking these key metrics, you create clarity, alignment, and sustainable growth. Remember, revenue matters—but lasting value transforms your business.