The Leadership KPI You’re Not Tracking—But Should: Trust Velocity Within Teams

Ever feel like you're running on a treadmill, working incredibly hard but not moving forward? That’s exactly how many business owners feel when they're chasing revenue without keeping an eye on valuation. Let me tell you a quick story to illustrate why this matters.

A client of mine—let's call him Bob—built a successful business, hitting every revenue target he set. But when Bob decided to sell, he discovered his company was worth $35 million less than he had anticipated. Why? Because he overlooked one critical metric: concentration of revenue. Too much of his business relied on a single customer, creating risk and lowering his company's overall value.

Bob learned the hard way that not all growth is created equal. Driving revenue without paying attention to valuation-driving metrics can cost more than just money—it can cost years of your life. Bob had to spend three extra years rebalancing his business to fix the problem.

That's why understanding and tracking key valuation-driving metrics—like concentration of revenue, churn rate, and employee engagement—is essential. These aren't just numbers; they're indicators of your company's health, stability, and long-term value.

Think about your own business. Are you focused solely on revenue, or are you aligning your operations around metrics that truly build sustainable value? Take a moment today to step off the treadmill and evaluate your approach. Small shifts now can lead to massive improvements in your company's valuation down the road.

Remember, building a valuable business isn't about running faster—it's about running smarter. Keep your eyes on the right metrics, and you'll find yourself moving steadily forward toward a business that's not just profitable, but truly valuable.