The Leadership KPI You’re Not Tracking: Decision Velocity and Its Impact on Business Agility

Ever find yourself chasing too many goals at once? Me too. It’s easy to get excited about all the possibilities, but spreading yourself thin rarely leads to excellence. I've learned that the secret to real progress is narrowing your focus.

Think about it: the most successful companies aren't juggling dozens of priorities—they’re laser-focused on just a few critical, valuation-driving metrics. These metrics aren't just numbers; they're powerful indicators that directly impact your company’s market value and sustainability. When you zero in on metrics like revenue concentration, churn rate, and pipeline strength, you create clarity and alignment across your entire team.

A few years ago, I worked with a business owner who had impressive revenue growth but was stunned to discover his company's valuation was much lower than expected. Why? He hadn't realized that too much revenue was concentrated with a single client, creating significant risk. Once we pinpointed this issue, we could strategically diversify his client base, dramatically boosting his company's value.

The lesson here is powerful: your metrics shape your future. By focusing on the right valuation-driving KPIs, you simplify decision-making and help your team align around clear, measurable outcomes. This isn't about adding more to your plate; it's about choosing the right things to focus on—those few critical areas that will truly move the needle.

So, what's your business's equivalent of "revenue concentration"? Identify it, measure it, and make it central to your strategy. When you simplify your focus, you amplify your results. Trust me, clarity is powerful.