How Chairs Stay Indispensable in the Age of AI
It’s time to pivot into a new world.
AI Is Reshaping Business Coaching. Are You Ready to Thrive?
The coaching landscape is changing fast. AI is rewriting how businesses operate, make decisions, and measure value. As a coach, embracing this shift isn’t optional — it’s your opportunity to become even more valuable to your members and prospects.
The Course
Coaching and Peer Boards in the Age of AI
A step-by-step course designed specifically for Vistage Chairs to:
Understand how AI is changing coaching and business (and what won’t be replaced)
Redefine your coaching value so you remain indispensable in the AI era
Guide clients and peer boards through disruption with confidence
Unlock efficiency and growth opportunities for the businesses you serve
With nine focused modules, you’ll walk away with practical strategies, scripts, and frameworks to elevate your coaching practice immediately.
Topics Covered
The current value of business coaching
The AI Disruption in Coaching and Business
What AI Will Replace — And What It Won’t
Redefining Your Value in the AI Era
AI Arbitrage — Coaching Clients to Operational Efficiency
Helping Clients Navigate Workforce Disruption
The Future Coaching Model — Productized + Personalized
Driving Business Value with the Valuation First Methodology
Bringing Value to Peer Boards: AI Arbitrage Accountability
Discover how to build your own coaching agents with Make.com
Written by a Vistage Chair, for Vistage Chairs
I’m Peter Fuller — former Vistage Chair and Rookie of the Year, current Vistage Speaker, and Founder of Catipult.AI. Over the past two decades, I’ve started, scaled, and sold multiple companies, built programs impacting billions in contracts and revenue, and helped leaders and coaches achieve transformative growth.
I created the Valuation-First Methodology and a KPI-driven business operating system now used nationwide to accelerate profitability, retention, and stability for business owners. My book, Speed, featuring real stories of Vistage members, has been endorsed by Vistage Chairs nationwide as a must-read for growth-minded leaders.
Everything I teach comes from real-world results, not theory — strategies tested while growing businesses, guiding peer boards, and helping leaders adapt to disruptive shifts like AI.
Learn More on January 7
Attend the introduction Zoom meeting with Peter C. Fuller. We’ll discuss the content and how to access the course material.