Content Library

Resources built to help you lead with clarity, coach with confidence, and drive real results.

7 Business Drivers: The seven secret drivers of your business

In this whitepaper, Peter C. Fuller shares why the usual business metrics, like cash flow, market share, and profit, only tell part of the story.

These are lagging indicators.

What really drives long-term value? People.

Peter introduces seven leading indicators that help coaches and business leaders measure what truly matters, so you can build healthier businesses and more freedom for the people behind them.

Why You Should Hire a Strategic Architect

This whitepaper introduces the Strategic Architect and the Valuation-First Methodology, an approach that shifts your business focus from short-term revenue goals to long-term value creation.

Learn how experienced business leaders, using Catipult’s AI-powered tools, help align every decision with the metrics that matter most. Unlike traditional coaches, Strategic Architects focus on reducing risk, driving sustainable growth, and ensuring every department contributes to higher company valuation.

Explore how this methodology can transform the way you lead and grow your business.

Implementing The Valuation-First Methodology

This whitepaper introduces Catipult, an AI-powered platform that helps align business strategy with personal and company goals.

Using the Turbine Methodology, it guides leaders through setting valuation-driven KPIs, creating action plans, and running structured meetings to stay on track.

Learn how Catipult helps teams focus on what truly drives value, every week, quarter, and beyond.

The Case for a Valuation-First Business Strategy

The Case for a Valuation-First Business Strategy by Peter C. Fuller makes the case for prioritizing valuation metrics over traditional operational ones.

It explains how an "operational-first" mindset can lead to short-term thinking, risk, and management overload.

Instead, a "valuation-first" approach helps de-risk the business, improve profitability, streamline operations, and boost retention.