World-Class Speed: A CEO’s Guide to Metrics that Drive Business Valuation

Let's dive into the world of business strategy with a fresh perspective. The idea of a valuation-first approach isn't just a buzzword; it's a game-changer for many business owners. Traditional metrics like sales growth and customer satisfaction, while important, often overshadow the real drivers of long-term success: valuation-driven metrics. Imagine realizing too late that your business's true value isn't what you thought because you've focused on the wrong metrics. That's the situation Kevin, a CEO of a storage solutions company, found himself in. He was ready to sell his company for $100 million, but a high revenue concentration in one customer shaved $35 million off that valuation. It took him three years to diversify his customer base and restore the company's value, ultimately securing his retirement and the company's future .

This valuation-first strategy flips the script, prioritizing metrics that enhance a company’s value. These metrics not only de-risk the business but also reduce management time, increase profits, and boost retention. They're not just about financial performance—they're about positioning the company for sustainable success .

Now, let's talk about what it means to start with you. The concept is simple yet profound: align your personal outcomes with your business goals. It's about creating a fused life where personal and professional aspirations are not just balanced but integrated. This approach is detailed in my book, "Start With You," where I explore how badass executives are transforming their lives and businesses in just 12 quarters  .

In the fast-paced world of business, speed is crucial. But speed without structure can lead to chaos. That's where the Catipult system comes in. It's designed to eliminate waste, particularly time wasted in meetings, and focus on what's truly important: your core values, vision, mission, and three-year outcomes. By using Catipult, you can ensure that every action in your business is aligned with key performance indicators (KPIs) that drive value .

The Catipult program isn't just about business growth; it's about lifestyle improvement. It's designed to help business coaches achieve personal fulfillment and balance, addressing common challenges like workload management and scalability issues. With Catipult, you can build a coaching practice that aligns with your personal goals, whether that's spending more time with family or pursuing personal interests .

Ultimately, the goal is to create a world-class company that operates on structures and metrics that set you apart. It's about making a real difference, not just in your business but in your life. Whether you're looking to boost your company's valuation or find a better work-life balance, a valuation-first approach and a focus on personal and professional alignment can transform your journey.