Why Starting with Your Business is the Wrong Move. Start with You.

Ever caught yourself chasing revenue, only to realize later you were missing the bigger picture? It happens to the best of us. Years ago, I worked with a business owner—let’s call him Bob—who built an impressive company. He hit every revenue target he set, but when it came time to sell, he faced a shocking reality: his valuation was $35 million less than it could have been.

Bob had achieved success but overlooked one critical factor—valuation-driving metrics. Specifically, he had too much revenue concentrated in a single client. This imbalance significantly reduced his company's value. Instead of retiring comfortably, Bob had to spend three extra years correcting this mistake.

Here's the thing: revenue growth is great, but it isn't enough. True success comes from balancing growth with metrics that drive valuation. Imagine your business as an orchestra—each department, each employee, each metric playing in harmony. When one instrument is off, the whole performance suffers.

That's why I developed a Valuation-First Methodology. It aligns your entire company around a few focused, high-level metrics that directly impact your business's value. Metrics like revenue concentration, pipeline strength, and employee engagement aren't just numbers; they're the heartbeat of a thriving, valuable business.

Think about your company right now. Are you overly dependent on a single client or revenue stream? What would happen if that client disappeared tomorrow?

Don't wait until it's too late. Start aligning your business around valuation-driving metrics today. By doing this, you'll build not just a profitable company, but a valuable one. And unlike Bob, you'll enjoy the freedom and options that come with getting it right from the start.