How Execution Debt Quietly Undermines Your Strategy—And What High-Performing Leaders Do About It

Ever felt stuck trying to scale your business? Believe me, I've been there. Let me share something I've learned that changed everything: the power of valuation-driving metrics.

Early on, I was laser-focused on revenue. More sales, more clients—this seemed like the obvious path to success. But here's the kicker: not all revenue is created equal. I discovered this the hard way when a client of mine built a seemingly thriving business, only to realize his valuation was millions less than expected. Why? He had overlooked key valuation-driving metrics like revenue concentration and employee churn.

That's when the lightbulb went on for me. Instead of chasing every dollar, I began advising clients to chase the right dollars. Valuation-driving metrics, like pipeline strength, EBITDA, and customer churn, became our north star. We shifted from simply growing revenue to building sustainable, valuable businesses.

The results were transformative. Clients started enjoying higher profits, better work-life balance, and significantly increased business valuations. One client even doubled his business and found more time for family vacations. Another finally had the freedom to step away, knowing the company was strong and stable.

Here's my friendly advice to you: don't just chase revenue; chase value. Take a moment today to evaluate your business through the lens of valuation-driving metrics. Are you building real, lasting value, or are you just busy being busy?

Your business is more than just numbers on a spreadsheet. It's your life's work, your legacy. By focusing on the right metrics, you're not just growing your business—you're growing your freedom, your opportunities, and your future. Give it a shot; your future self will thank you.